Global Marketing Center Help


Overview

The Global Marketing Center offers one easy-to-use location for MasterCard marketing content, tools, and offers. The center is intended for internal MasterCard users and users at MasterCard customer financial institutions.

Site layout

Insights: White papers, best practices, and research information provide financial institutions with strategies needed to adapt and thrive. We analyze trends in the payments industry - consumer attitudes, behaviors, and spending; macroeconomic conditions; regulatory developments; and other issues - to support your business with best practices, successful product and marketing strategies, and insights that help you connect with your customers and better serve their needs.

Products: From personal cards to corporate cards, we can help you reach the segment you’re after. Looking to make a great card even better? Consider enhancements that can be added to card programs that may help your cards stand out from the rest. You will also find marketing promotions and information related to specific products.

Marketing: MasterCard has developed integrated marketing programs to help you improve marketing ROI and deliver the right offers and products to your customers throughout the cardholder life cycle. We provide turnkey marketing solutions for use across a wide range of channels.

Segments: Use this section of the web site to filter or search for content by market segments, such as affluent, corporate, mass market, public sector, small business, under/unbanked, and youth.

Solutions: In addition to providing innovative payment products, we’re committed to designing total solutions around those products, so that you and your cardholders can get more from the products you offer.

Calendar: The comprehensive Calendar showing promotion dates and durations lets you plan and develop your marketing strategy around the solutions for your market.

Registering for the Global Marketing Center

  • 1. In the Sign-in panel, click Sign Up now.
  • 2. Enter your information in the Registration fields. The fields with an asterisk (*) are required.
  • 3. Click the box next to the terms and conditions statement. You must agree to the Marketing Center terms and conditions and privacy statement before you can use the Global Marketing Center.
  • 4. Indicate if you want to receive information about MasterCard products and services and Global Marketing Center updates.
  • 5. Click Register.

Resetting Your Password

If you forget your password, you can reset it using a link on the Global Marketing Center sign-in page.

  • 1. Click Forgot Password.
  • 2. Enter the e-mail address that you used to register for the Marketing Center and click Reset Password.
  • 3. The system will send you an e-mail message that contains a temporary password.
  • 4. Sign in to the Global Marketing Center using the password that was sent to you.
  • 5. Follow the on-screen instructions to change the password to one of your choice.

Finding information

When you use the tabs to navigate to a section (Insights, Products, etc.), you can further refine or narrow the content by clicking the check boxes in the left navigation frame. For example, on the Segments page you can click the boxes to narrow your search by Youth, Affluent, Families, 50+, and other segments. This guided navigation dynamically narrows down the content to just the items that meet your needs. You can also type the word or words for your search in the Search box at the top right of the page and click the Search icon.

Downloading information

Downloading marketing promotions, research, and other content is made easy by just clicking the “Download This” or “Download All” button. You can download a group of assets, such as a collection associated with a marketing program, or download individual items. A group of assets is downloaded as a “zip” file, which contains multiple files. The zip file usually contains graphics associated with the program, program details, and terms and conditions for the program.

  • 1. To download all assets related to a program, click Download all.
  • Or
  • To download individual items, click the Download this button next to the individual item.
  • 2. Click Save and select the file location where you want to download the files.
  • 3. Extract the files using the file extraction application on your PC.

Changing your profile settings

You can change attributes in your user profile, such as preferred language. In the upper right of the screen, click the triangle beside your name, select Profile, and enter the appropriate changes. Click Save to save the changes.

Sharing an Item

You can share a page on the Marketing Center with a colleague.

  • 1. Click the Share button in the upper right corner of the page
  • 2. Enter the e-mail address of the person with whom you want to share the asset.
  • 3. Enter a brief message (required).
  • 4. Click Share. The system will send the link to person that you specified.

Printing an Item

To print the contents of the page, click the Print button in the upper right corner of the asset page.

Need more help?

The Contact link opens a window where you can send an email to MasterCard, and also provides the phone number to contact MasterCard Customer Operations Support.